The Full Story

Pavel Kudriavtsev is a London-based Art Director with over 15 years of experience in branding, marketing, digital, and product design. Throughout his career, he has worked with some of the world’s most recognizable brands, creating impactful visual identities and engaging campaigns that drive results.

 

His journey began in graphic design, evolving into senior and leadership roles where he mastered the art of creative direction, team management, and brand storytelling. For the past decade, Pavel has been a key creative force at YUM! Brands (KFC), where he played a pivotal role in shaping the brand’s visual identity across multiple international markets. His strategic approach to design and marketing has led to a 35% increase in brand awareness and a 20% boost in sales within six months of a major rebranding initiative.

 

Beyond KFC, Pavel has collaborated with industry giants like Microsoft, L’Oréal, Novartis, Acer, Nokia, and Bosch, delivering award-winning designs, leading high-profile rebranding projects, and implementing creative strategies that enhance market positioning.

 

Approach & Expertise

Pavel believes that great design is more than just aesthetics—it’s about storytelling, strategy, and creating meaningful connections with audiences. His skill set includes:

 

✔ Branding & Identity – Crafting unique visual languages and design systems.

✔ Creative Direction – Leading photoshoots, video productions, and marketing campaigns.

✔ Digital & Product Design – UX/UI for websites, apps, and digital platforms.

✔ Marketing & Advertising – Designing high-impact campaigns across print and digital media.

✔ Team Leadership & Mentorship – Managing and inspiring creative teams for maximum efficiency.

 

Let’s Create Something Exceptional

Pavel is always open to exciting collaborations, new challenges, and fresh creative opportunities. If you're looking for a visionary Art Director to elevate your brand, get in touch today!