High-Volume Design Production — KFC
Client: KFC
Challenge: One point of contact who could take a campaign concept, turn it into a brief,
and deliver it in every format, every market, every month
My role: Art Director, directing a 5-person creative team
Outcome: 1,000+ assets/month across 10+ markets, 5 years of continuous delivery,
0 missed deadlines
The Challenge
KFC needed a single point of contact who could take a campaign concept and turn it into everything — every format, every market, every month — without them having to manage a team of specialists directly.
Digital menu boards, outdoor posters, kiosk screens, mobile app assets, social content, packaging, video — all localised for different languages and specs across Eastern Europe and Australia.
The work had to be fast, consistent, and brand-perfect. Every single month. No exceptions.
What We Delivered
Every asset that a KFC customer sees — from the moment they walk past the restaurant to the moment they order.
The team produced the complete monthly creative suite: key visuals, all print formats, all digital formats, all motion, packaging, and social — for every market simultaneously.
My Role: Art Director
I was KFC's single incoming point of contact — taking every brief, breaking it down, and allocating it across a 5-person creative team: two graphic designers, two UI/UX designers, and a motion designer/animator.
I directed the creative approach, reviewed and signed off every asset before delivery, and stayed accountable for quality, consistency, and deadlines across all markets — so KFC only ever had to talk to one person.
The Numbers
1000
assets designed every month
10+
markets localised
5
creative team,
one point of contact
0
missed deadlines
Five years of consistent design delivery — every format, every market, every month.
Directed by one Art Director, delivered by a five-person creative team, on time and on brand.
Key Visual Design
Two graphic designers built every key visual, print poster, and packaging adaptation to spec — from interior and exterior restaurant signage to buckets, boxes, cups, and wrappers, market by market.
UI/UX & Digital Production
Two UI/UX designers produced all digital menu boards, kiosk and app assets, and digital/social formats — animated and static, sized and exported for every platform and market.
Motion & Video
Our animator created all animations and edited promotional videos in After Effects and Premiere Pro — from digital signage motion to full campaign films.
Art Direction, Localisation & QA
As Art Director, I reviewed and signed off every asset across all 10+ markets — language, pricing, legal copy, and local specs — before anything reached KFC.
Good design at scale is still good design — it just needs the right person holding it all together.
